Queen.gr, the leading women’s portal part of the DPG Digital Media network, renewed its appearance, retaining however its popular character and content. The redesign of the Queen.gr aim to offer an upgraded navigation experience, following the latest trends of mobile first design, pure and minimal aesthetics, highlighting its photo and video content, while inviting its readers to an interactive communication through the FB and Viber chat bots. It is worth mentioning that the Viber chat bot of Queen.gr counts more than 431.000 members, while the Viber sticker pack, which was first released by Queen.gr in the field of digital media, measured over 602.780 downloads. This “facelift” took place at a time when the website is firmly first in the preferences of female audience, with 1.927.701 users, 4.702.780 visits and 10.939.985 page views for June.
At the same time, the renewed Queen.gr is happy to welcome the successful blogger, Maria Louise Vouros, and her MLVlog, covering all issues related to a healthy lifestyle, diet and exercise, presenting short and useful suggestions in video format. The successful bloggers Nicoleta Ralli, Ismini Dafopoulou and Majenco continue to share their experiences and tips in a renewed environment, while Doukissa remains loyal to her daily date with Queen’s visitors through Dutchesss Daily.
It is worth mentioning that the information architecture of the new design is structured in such a way as to significantly enhance the viewability of available display advertising spots, both in desktop and mobile environments. In addition to display advertising capabilities, the renewed Queen.gr provides to brands and advertisers with a variety of solutions such as native advertising, in-stream advertising, rich media display and content sponsorship.
Despoina Kambouri, Director of Queen.gr stated: "We are very happy for this fresh look of our site, offering a rejuvenation we all need at this time. Our character does not change - the relationship and trust we have developed all these years with our audience consists the greatest reward, thus we continue on the same path, always seeking to offer quality content and fresh ideas."