Ratpack.gr – Keeping it Real
Ratpack.gr is the new men’s website of DPG Digital Media.
The term “Ratpack” has its roots at a symbolic notion which already counts 60 years and is still evolving. Although the term was originally coincided with the group of Frank Sinatra, Dean Martin, Joey Bishop, Peter Lawford and Sammy Davis JR., its essence preexisted and will continue to exist by taking new forms, while a remains a benchmark in the man’s life.
Its rich and premium content features categories such as: style, relationships, opinion articles, sports, exclusive interviews, women, cars, travel and technology, as well as a variety of suggestions for going out. Ratpack.gr does not aim to “patronize” its audience, but rather to share experiences and address men in a down to earth manner, without at the same time depriving them of the right to hope and dream.
Through a mobile first design and a variety of available advertising solutions which include among other native advertising, in – stream advertising, rich media display ads, mobile advertising as well as tailored sponsorship solutions, the new website of DPG Digital Media offers to the brands and advertisers targeting the male audience, the opportunity to successfully address them.