ANEY... the new Homies’ trend

DPG Digital Media designed and implemented a branded content campaign, in which starred the favorite non-alcohol beer FIX ANEY*, highlighting the new Homies’ trend, using the motto: "because in life some "without" are better than many "with".

The campaign entitled: "ANEY ... the new Homies trend" hosted on Queen.gr the No.1 women's portal of DPG Digital Media with the support of Olympic Brewery S.A. and in collaboration with UM, responding to the new conditions that arose due to COVID-19 pandemic. To achieve the objectives, we created a series of videos, native articles, Instagram polls and Facebook memes, with the aim at encouraging visitors to join the Homies trend: to try and adopt habits that they will undoubtedly keep for the rest of their lives (e.i. cooking without a recipe, going out without makeup, shaping their living spaces without a designer), highlighting the new non-alcohol beer FIX Aney brand characteristics.

The campaign aired for a month and it was communicated with branded promo boxes from the homepages of the sites Queen.gr, Newsbomb.gr, Mothersblog.gr, Ratpack.gr and Gossip-tv.gr. Also, it was supported through an integrated social media campaign on Facebook and Instagram with the hashtag #FIXANEFHOMIES, achieving a high visitors’ engagement.

* Άνευ = the Archaic Greek word for “without”