DPG Digital Media was assigned by Honda the development of an advanced web app in order to promote in a humorous and interactive way all major selling points for one of the company’s most reliable Diesel-fueled models, Honda Civic!
The result is a unique, fun online contest, accomplished end-to-end by DPG Digital Media which features international basketball star of Panathinaikos BC and former NBAer, Antonis Fotsis, as well as the club’s mascot, Mr Green. The campaign is online on www.findmyhondacivic.gr!
Through an easy to use mechanism, users are trying to help Antonis Fotsis locate his Honda Civic which Mr. Green has “borrowed”, by locating the relevant clues in a series of videos and articles related to the Honda Civic model. The final location of the car will be revealed step by step, by spotting the course it follows when finding those clues. All participants will be qualified for the big draw, with the great prize being one brand new Honda Civic!
The whole campaign is materialized through an inventive and user friendly web app, fully designed and developed by DPG Digital Media. Strong focus has been given to its engaging environment, clever use of a variety of content types and the fun way it presents all main characteristics and unique selling points of Honda Civic, providing a humorous gamification concept. The campaign, which will run for one month, is completely supported by the wide portfolio of websites that DPG Digital Media commercially represents.
This project is an indicative sample of the innovative potential that DPG Digital Media brings to the market, as the most complete digital media network in Greece. DPG Digital Media is always happy to meet the challenge of delivering great ideas that combine a multi-layered exposure of the product, the seamless integration of different media and the rich visual content that supports and enhances any products’ ad presence!